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kevin's picture
Joined: 09/03/2009

RUDE AID is the first project being undertaken by The Rude Foundation< to raise the profile and provide a contemporary understanding of HIV/AIDS. The project is comprised of three mutually supporting parts: the Rude Aid Festival<, utilising The O2 London’s venues (supported by AEG); a television documentary; and the publication of two books. These will be linked through a PR, marketing and new media campaign that will contribute to a wider knowledge of HIV/AIDS today.<